Content Marketing/Thought Leadership Campaign

Our Challenge

Create evergreen SEO content while establishing and reinforcing brand as industry leader in music education retail.

What did we do?

Using a charismatic PhD in Music Education with a loyal following of music educators throughout the Untied States, we created and branded a robust series of 1-minute videos providing ‘tips’ to educators and parents.  Each video supported an established outline that paralleled common issues parents and educators face throughout the school year.  Videos were released accordingly.

Results

600% increase in Music & Arts YouTube Channel subscribers (Connects for Music Educators; Family for Parents & Students) over a 10-month period.